You can take advantage of this by using keywords in your GMB profile and optimizing your page so that it ranks locally.Īs we mentioned above, a well-optimized listing can place you in a prime spot on the search results page. Google has algorithms for ranking Google My Business profiles just like it does for regular ads and websites. Here are some additional benefits to having a GMB account: It’s great for local SEO
Without clicking through to your website, they find out where you are located, whether you are open and how other customers rate your business. In fact, the Brandify Local Search Consumer Survey reports that 77% of consumers use Google Maps to search for local businesses.Ī Google My Business account can help your potential customers find your business and useful information about it within seconds. Google My Business listings also show up in Google Maps searches: Google My Business results show up at the very top of the search results page - above websites and other results. If someone in the area Googles “tacos” or “tacos Vancouver,” their search results will likely look like this: How does this work? Let’s say you have a storefront or offer a service at a specific location, for example, you run a taco shop in Vancouver, BC. That’s because Google prioritizes GMB listings in relevant search results. Setting up a Google My Business account can get your business in front of that local audience. Why you need a Google My Business accountĪn effective online presence requires more than just a website, especially when you’re trying to reach a local audience.
#GOOGLE MY BUSINESS PROFILE SETUP HOW TO#
Read on to learn how to set up a Google My Business profile, surface in local searches and win new customers. GMB is vital for attracting local customers and influencing their purchasing decisions. Now more than ever, customers rely on the information from Google My Business listings, as businesses often adjust their hours and scope of operation to comply with COVID-related restrictions.
#GOOGLE MY BUSINESS PROFILE SETUP PROFESSIONAL#
I'll walk you through how to do that in a bit.Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps. You might be asking, how do I get my business listed on Google? If a customer is searching for a local business offering certain local products or services, chances are that your business will likely come up on local search and maps. You might have a website, but if people do not know you exist, how will they know what to search for in the first place? You need to think one step ahead and ask yourself “how are people actually finding my business in the first place?” Having a social media page or a website isn’t enough anymore. If COVID-19 has taught us anything, it's that your business needs to be online and your customers need to be able to find and connect with you when they need you. I talked about verifying your business profile in another letter, but for now, let's focus on claiming your business listing on Google so you can show up when your ideal customers need you. Now, this is likely to happen to you if you have not claimed , verified, and optimized your business profile on Google. Scenarios 1, 2, and 3 above are possible reasons why you are losing customers who are searching for similar products and services.
0 kommentar(er)
